Compliance Targets
Smart watches and other health tracking devices aim to give users understanding and control over their body’s natural responses. So why shouldn’t users maintain full ownership of the very personal data being generated? By partnering with mintBlue, NOWATCH makes your health data truly yours.
The Challenge:
Sufficiently Address
Consumer Skepticism
For consumers looking into health tracking, they’re instantly faced with a difficult question: How much can I trust this company to keep my personal data private and secure? The potential risks associated with blind trust around this type of data are worrisome:
Breaches or sharing of data with unknown third parties
Data sharing policies changing over time
Health data being used to determine insurance rates
The vision was clear
Give users full ownership and control over their health data generated by NOWATCH products.
The mintBlue Solution:
True Ownership of Personal Health Data
Our approach leverages cutting-edge distributed ledger technologies to create private, secure, and unalterable records of health data. Our implementation foregrounds:
Privacy
Data is only accessible to the user, no one else (not even NOWATCH or mintBlue!).
Access Controls
Because users truly own their data, they decide what data to share, if any, and with whom.
Security
Military-grade encryption ensures that user data is effectively uncrackable.
Trust
Logged user data is unalterable, and thus reliable for decades to come.
mintBlue’s data backbone and NOWATCH’s simple and always-free app are the perfect pairing for complete ownership and management of personal health data.


We don’t just believe in it — we actually use the products ourselves!
A Gold Standard for Business Integrity
“We want to reset your relationship with technology so that it works for you subtly, securely and with complete privacy. Data collected from the sensors are sent to your phone, where it’s permanently stored. We cannot access your data unless you agree to share it.”

Tim Manschot
CEO
Setting the Foundation for Future Innovation
The successful implementation of privacy-first, user-controlled health data ownership paves the way for broader innovations:
Ability for long-term tracking independent of the current wearable being used
Possibility for users to monetize their data by sharing with authenticated research institutions
Trust in the quality of the data, both for the user and anyone they choose to share it with
By putting users in control, the possibilities for a brand new health data ecosystem are endless.

Transform Your Promises into Provable Facts
Discover how our trust-amplifying technology can power your data management, turning challenges into competitive advantages.
